Keep it Simple/Genial Einfach: The Early Design Years of Apple/Die Fruhen Designjahre Von Apple - Softcover

A comprehensive introduction to the success story of Apple from the viewpoint of Hartmut Esslinger; an outside designer who collaborated closely with Steve Jobs, responsible for the design of many of the most recognizable Apple products. An inside perspective that is a must for all Apple enthusiasts.

Hartmut Esslinger is founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. He sparked a design revolution when he founded frog design in his native Germany, around the guiding principle "form follows emotion". His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic. His designs are in the Museum for Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule für Gestaltung, Karlsruhe, Germany, and was Professor for Convergent Design at the University of Applied Arts, Vienna, Austria.